Proof hub

    Proof Hub

    Fertility Patient Intelligence Proof

    A short trust-building hub. See how Irresist separates what is a hypothesis from what is measured, then jump to the sample, the full proof ladder, or the role-specific views.

    Why Fertility Patient Intelligence needs proof discipline

    Most fertility growth conversations mix four different kinds of statement: opinions about the website, counts of leads, estimates of lost revenue, and claims of what marketing recovered. Treated as equal evidence, they push budget in the wrong direction and hide the real stuck point.

    Proof discipline is the fix. Every observation carries a label — hypothesis, tracked movement, downstream movement, logged recovery, baseline-adjusted estimate, or causal lift — so a clinic leader can defend a growth decision on the evidence it actually has.

    The six proof rungs at a glance

    A one-line preview of the ladder. The full explanation — what data is required, what claims are safe or unsafe at each level — lives on the Proof Levels page.

    • L1 · Public-path hypothesis — where a serious patient likely stops.
    • L2 · Tracked website movement — visitor behaviour actually changed.
    • L3 · Downstream consult movement — an inquiry became an attended consult.
    • L4 · Logged recovery — the recovery effort exists and can be attributed.
    • L5 · Baseline-adjusted estimate — measured against a pre-change baseline, with limits.
    • L6 · Causal lift — a holdout or staggered rollout supports the claim.

    Irresist does not claim guaranteed recovered revenue, does not treat public-path observations as proof of lost consults, and does not fabricate client results. Every finding is either measured, estimated with visible limits, or labelled as hypothesis.

    Start with the proof

    A private Revenue Leak Map ranks your stuck points and labels every finding with the proof rung it actually sits on.

    Frequently asked questions

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